{"id":43571,"date":"2024-07-23T17:26:00","date_gmt":"2024-07-23T22:26:00","guid":{"rendered":"https:\/\/www.farmandfleet.com\/blog\/?p=43571"},"modified":"2026-08-05T16:48:55","modified_gmt":"2026-08-05T21:48:55","slug":"meet-eggward","status":"publish","type":"post","link":"https:\/\/www.farmandfleet.com\/blog\/meet-eggward\/","title":{"rendered":"Meet Eggward: Blain&#8217;s Farm &amp; Fleet&#8217;s social media influencer"},"content":{"rendered":"\n<p>If you&#8217;ve spent any time following Blain&#8217;s Farm &amp; Fleet on social media, you may have spotted a small yellow chick popping up in unexpected places. Maybe you&#8217;ve seen him riding along in a shopping cart, exploring the Blain&#8217;s Farm &amp; Fleet website, or getting involved in a little harmless social media mischief. That curious little chick is Eggward.<\/p>\n\n\n\n<p>Since becoming a customer favorite, Eggward has turned everyday Farm &amp; Fleet moments into little adventures all his own.<\/p>\n\n\n\n<figure class=\"wp-block-image\"><img loading=\"lazy\" decoding=\"async\" width=\"250\" height=\"343\" src=\"https:\/\/www.farmandfleet.com\/blog\/wp-content\/uploads\/2026\/06\/Digital_Eggward-e1781562307322.png\" alt=\"\" class=\"wp-image-43575\"\/><\/figure>\n\n\n<h2 class=\"wp-block-heading\" id=\"how-eggward-came-to-life\">How Eggward came to life<\/h2>\n\n\n<p>Eggward&#8217;s story began humbly. Originally created as a small chick-themed promotional item, he quickly became a favorite among Blain&#8217;s Farm &amp; Fleet customers. Before long, people were asking about the cheerful little chick they kept seeing pop up at events and online, and it became clear he needed a name.<\/p>\n\n\n\n<p>Instead of choosing one ourselves, we turned to the people who helped make him popular in the first place: our neighbors. Through a social media naming campaign, the Blain&#8217;s community submitted votes and helped give our little chick his official identity. The winning name? Eggward.<\/p>\n\n\n\n<p>Since then, Eggward has taken on a personality all his own. He&#8217;s curious, adventurous, hardworking, and occasionally a little mischievous. You might spot him exploring store aisles, tagging along on seasonal adventures, checking out new products, or finding himself in situations that are just plain silly. Wherever he shows up, Eggward brings a little extra fun to everyday Farm &amp; Fleet moments.<\/p>\n\n\n\n<p>Eggward feels right at home during Chick Days, one of Blain&#8217;s Farm &amp; Fleet&#8217;s most beloved seasonal events. As excitement builds around baby chicks and backyard poultry each spring, Eggward helps celebrate the season and share in the fun. Whether you&#8217;re a longtime fan or meeting him for the first time, he&#8217;s always ready for his next adventure.<\/p>\n\n\n<h2 class=\"wp-block-heading\" id=\"where-youll-find-eggward\">Where You&#8217;ll Find Eggward<\/h2>\n\n\n<p>Eggward&#8217;s adventures continue throughout the year on Blain&#8217;s Farm &amp; Fleet social media channels. While he makes plenty of appearances during Chick Days, you&#8217;ll also find him celebrating seasonal events, exploring new products, and popping up in unexpected places around the store.<\/p>\n\n\n\n<p>Wherever Eggward shows up, his goal is simple: make everyday Farm &amp; Fleet moments a little more fun.<\/p>\n\n\n\n<figure class=\"wp-block-image size-full\"><img loading=\"lazy\" decoding=\"async\" width=\"679\" height=\"679\" src=\"https:\/\/www.farmandfleet.com\/blog\/wp-content\/uploads\/2026\/06\/image.png\" alt=\"\" class=\"wp-image-43574\"\/><\/figure>\n\n\n\n<p>Here are a few ways your family can connect with Eggward throughout the year:<\/p>\n\n\n\n<ul class=\"wp-block-list\">\n<li><strong><a href=\"https:\/\/www.facebook.com\/BlainsFarmandFleet\">Follow along on Facebook<\/a>:<\/strong> Catch Eggward popping up in seasonal posts, Chick Days announcements, and fun community moments throughout the year.<\/li>\n\n\n\n<li><strong>Chick Days in stores each spring and fall:<\/strong> Look for Eggward when baby chicks arrive \u2014 he helps guide your family to everything you need for backyard farming season.<\/li>\n\n\n\n<li><strong>Seasonal tips and product picks:<\/strong> Eggward shows up across social media to highlight helpful advice, new products, and the moments that matter most to Midwestern families.<\/li>\n<\/ul>\n\n\n<h2 class=\"wp-block-heading\" id=\"frequently-asked-questions-about-eggward\">Frequently Asked Questions about Eggward<\/h2>\n\n<h3 class=\"wp-block-heading\" id=\"how-did-eggward-get-his-name\">How did Eggward get his name?<\/h3>\n\n\n<p>What started as a simple giveaway item quickly captured the attention of Blain&#8217;s Farm &amp; Fleet customers. When it became clear the little chick needed a name, customers were invited to participate through a social media naming campaign. With the help of many enthusiastic voters, Eggward officially earned his name and became part of the Blain&#8217;s community.<\/p>\n\n\n<h3 class=\"wp-block-heading\" id=\"um-what-exactly-is-eggward\">Um, what exactly *is* Eggward?<\/h3>\n\n\n<p>Eggward is a cute little egg-shaped, chick-looking toy inspired by Blain&#8217;s Farm &amp; Fleet&#8217;s Chick Days tradition. Although he began as a promotional item, his popularity quickly grew as customers followed his adventures across social media.<\/p>\n\n\n<h3 class=\"wp-block-heading\" id=\"does-eggward-really-shop-at-farm-amp-fleet\">Does Eggward really shop at Farm &amp; Fleet?<\/h3>\n\n\n<p>Eggward likes to think so. You may spot him exploring store aisles, checking out seasonal products, helping with Chick Days celebrations, or showing up in unexpected places throughout Blain&#8217;s social media content&#8230; and sometimes on <a href=\"\/\">farmandfleet.com<\/a> if you look closely. His adventures are all part of the fun.<\/p>\n\n\n<h3 class=\"wp-block-heading\" id=\"what-is-it-about-eggward-that-makes-him-so-loveable\">What is it about Eggward that makes him so loveable?<\/h3>\n\n\n<p>Eggward&#8217;s curiosity, hardworking attitude, and playful personality make him easy to relate to. He&#8217;s an Original, like you are! Whether he&#8217;s helping with seasonal projects or getting into a little harmless mischief, he brings a sense of fun to everyday Farm &amp; Fleet moments.<\/p>\n","protected":false},"excerpt":{"rendered":"<p>If you&#8217;ve spent any time following Blain&#8217;s Farm &amp; Fleet on social media, you may have spotted a small yellow chick popping up in unexpected places. Maybe you&#8217;ve seen him riding along in a shopping cart, exploring the Blain&#8217;s Farm &amp; Fleet website, or getting involved in a little harmless social media mischief. That curious little chick is Eggward. Since becoming a customer favorite, Eggward has turned everyday Farm &amp;<\/p>\n","protected":false},"author":28,"featured_media":43573,"comment_status":"closed","ping_status":"closed","sticky":false,"template":"","format":"standard","meta":{"_acf_changed":false,"footnotes":""},"categories":[1507,1512],"tags":[],"content_type":[1373],"class_list":["post-43571","post","type-post","status-publish","format-standard","has-post-thumbnail","hentry","category-farm-livestock","category-events-news","content_type-article"],"acf":[],"yoast_head":"<!-- This site is optimized with the Yoast SEO plugin v27.3 - https:\/\/yoast.com\/product\/yoast-seo-wordpress\/ -->\n<title>Meet Eggward: Blain&#039;s Farm &amp; Fleet&#039;s social media influencer | Blain&#039;s Farm &amp; Fleet<\/title>\n<meta name=\"description\" content=\"Get to know Eggward, the lovable, squeezable mascot of Blain\u2019s Farm &amp; Fleet. 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